17 Years Building Digital Systems. Now Bringing That to Small Business.
I've spent 17 years in the digital space — 15 of them at Adobe — building operations and customer experience strategy at enterprise scale. The last several years in particular have been focused on one specific skill: taking ambiguous, messy, undocumented processes and turning them into systems that actually scale.
Trailhead CX exists because I kept noticing the same underlying problem at a much smaller scale: local service businesses — landscapers, wellness practices, contractors — running entirely on memory, group texts, and Venmo. Not because they're disorganized people, but because no one ever built them a system that fit how they actually work.
That's the gap Trailhead CX fills. I'm not selling you enterprise software you don't need. I'm bringing enterprise-level systems thinking — including, where it genuinely helps, practical use of AI-powered automation — down to a size and a price that makes sense for a business with a handful of employees and a hundred things to juggle. You won't need to learn new jargon or manage another dashboard; the goal is always fewer things for you to think about, not more.
A little about my own juggling act: I'm building this business while working full-time and raising a growing family [— including a third child on the way]. If anyone understands doing more with limited time, it's me. That's exactly why everything I build is designed to be simple enough that you can run it without needing me every day.
What I believe:
Systems should reduce your mental load, not add to it
The right tool matters less than the right process
Retention beats acquisition — a great customer experience is your best marketing
AI and automation should quietly save you time — never add complexity you didn't ask for
Small businesses deserve the same clarity of operations that big companies pay consultants six figures for